My posts are all over the place. Politics. Spiritual practice. Theological musings. Feminism. Personal stories. Occasional rants.
“They” tell me that if I want my book to sell when it comes out I need to brand myself.
Generate a blog with consistent, thought-provoking themes. Themes that point to the direction and scope of the book.
They tell me I need to get people to “buy in” to my writing on this blog.
Gee, wouldn’t that be great. But if you’re reading this you’ve already bought in.
I’m not good at that branding stuff. If I pick a word or two or three or four to focus what “I am about” I lose several dozen other things that are equally important to me. Some days I’m pensive, some I’m discombobulated.
So this is what I want to know: how do you do it? And maybe even more than that, do I want to do it? Or maybe the word brand is what gets in my way. A brand is basically the way you want other people to see you. Of course, I want you to see me as spiritually enlightened, politically engaged, feminist, Christian, wise, and if I had my complete druthers, beautiful.
Another thing about a brand is that one comes to trust or distrust a brand based on personal experience. I think that is what I strive for: to tell the truth, even when it is difficult, even when it is about myself. In those ways I try hard to be trustworthy.
So here’s the truth as I see it. I am a heretic in the classic definition of the word: I hold opinions contrary to church dogma. I also work really hard to be gracious, meaning godly, compassionate, kind, forgiving, and justice-loving. So maybe that’s my brand. The all-over-the-place posts you read are all located there. And you can trust that. Or with experience and over time, see a consistency that earns your trust.
So brand me The Gracious Heretic. It’s all I got.
Thanks for reading.